top of page
Case Study
Building and leading as a fractional CMO
A privately-held company with multiple customer types and shifting market forces needed marketing automation to free up key resources to do more thoughtful segmentation with higher value content.
Solution
FRAXION built a custom-sized marketing capability with ongoing fractional VP of Marketing leadership and a new CRM and led the recruiting of a talented marketing manager to run marketing operations and collaboration with other key functions.
Results
The model provides the company with massive cost leverage on its marketing strategy and execution to achieve results far beyond what its spend level would typically support.
bottom of page