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Case Study
Strategy and startup for a disruptive new company
To innovate diagnosis and treatment for challenging healthcare diagnoses, a startup leveraged fractional marketing leadership to enable finding the path to growth, setting up a highly-informed full-time hire.
Solution
FRAXION provided executive leadership, strategy, team upskilling, brand design, marketing, and launch.
The wide range of capabilities, including access to talented freelancers, limited the need for hiring and supported a robust, but lean, approach at start-up.
Results
Multi-capable fractional resources allowed the investor to launch and scale the new business without permanent hiring commitments while product market fit and the best go to market motions were being discovered.
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