Marketing, Brand & Content >

Your brand isn't what you say it is. Your customers get to decide what assocations and reputation you've earned with them. You can strive to achieve a certain brand positioning and then measure how much people believe you. Authenticity isn't trite when used correctly. Thought leadership is only leadership if you take a position and lead the way. We can help you see your brand through your customer's eyes.

Building a brand, creating demand, and capturing it are three different activities. They are connected in a funnel that creates a virtuous cycle when done well: establishing an authentic, attractive brand helps you then identify for customers where your solution matches their demand, which in turn sets up changes to capture that demand and make the sale.

Companies who understand these interdependencies respect the farming process and recognize that harvesting doesn't happen without seeds being planted in a different season. We're here to help you create a reasonable three-part plan that isn't fluffy or wasteful, including brand building, demand creation, and demand capture.